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Resource Box: Alison Clark at www.bookshaker.com
"What's Stopping You From Starting That Business?"
- by Alison Clark
(c) WORDS in ACTION. All Rights Reserved.
Done your market research? Gone along to your local
business start-up agency ? Business plan done and dusted?
So how come you haven't taken the plunge?
It's a big challenge to let go of the day job completely.
I've known a number of would-be business owners who develop
their idea in their spare time, keeping on the day job to
pay the bills. This is fine so long as you are progressing
towards the day when you'll launch your business full time.
Otherwise you have the worst of both worlds. You can't
generate or accept enough work to make the business
financially viable because you don't have the time. You
can't throw yourself into your paid job because your mind is
on the business.
I was offered the opportunity of a contract that would give
me my first 3 months of work. By good luck the company
didn't want the work to start right away which gave me time
to plan a start-up strategy and to leave my existing job.
What do you need to have in place? Contracts? A financial
cushion? A detailed plan? It's not the same for everyone.
Are your 'reasons' just excuses? 'When there's enough in
the bank... When I've built up a large enough mailing
When my employer has hired a replacement (and will they
advertise if you don't resign?..)
Be honest with yourself, you can tell the difference.
To give you that extra burst of courage, you need to find
new allies. Network relentlessly to find them. My best
ones were other start-ups who shared setbacks and triumphs,
and existing business owners who gave me advice,
introductions and referrals.
- Make a list of what you know you need.
- Challenge those excuses you make for not letting go just
- Find new allies
What's stopping you? Are you still flogging the dead horse
of that day job?
My book 'How to Stop Flogging a Dead Horse - The Business
Owner's Guide to Creating Happy Endings' will help you let
go and get started!
Get "How to Stop Flogging a Dead Horse:
The Business Owner's Guide to Creating
Happy Endings" by Alison Clark, here...
KEYWORDS: starting that business,start-up strategy,dead
horse,alison clark,words in action,business start-up agency