Why Click Fraud Happens
If you are an advertiser on Google Adwords you may eventually run into the problem of click fraud. Click fraud is the artificial creation of a click on a paid ad either manually or through a software program.
There are many different reasons for click fraud. The most common is for financial gain. This usually occurs on the content network. Here people get paid every time someone clicks on a Google Adsense ad on their site. Some people get greedy and try generating artificial clicks in order to make more money. Sometimes they try to click on the ads themselves, but this doesn't work well because of the repetitive IP address.
Software programs called click bots might be used. These programs use multiple proxy servers to beat the repetitive IP problem, and can also randomize behaviour to make the traffic seem more natural. These programs vary in sophistication and are harder to spot.
In the recent past it was discovered that there are companies in places like India, where labour is very cheap, which use real people to click on ads. These people are spread out in different locations making the IP addresses all different and non-proxy. Moreover, they are real humans so their actions can seem more natural. This scheme can also be difficult to spot.
Other reasons for click fraud include malicious competitors. In this case a competitor wants you to either stop advertising on a keyword, or lower your bid. This often happens as a result of bidding wars. It also often takes place on the actual search pages. Any of the various methods of generating artificial clicks can be used, and the result is still the same. Increased costs.
If you think you've been a victim of click fraud you will need to gather as much information as possible in order to prove your case. You will need to collect all the relevant information on the incident, including your server logs. Then you will need to contact Google support and have them initiate an investigation. They will require your server logs and any other pertinent information on the incident. This type of investigation can take some time, but if you are a victim of click fraud they will find it and will reimburse you for any fraudulent clicks.
As pay per click advertising grows, so will the problem of click fraud. You can protect yourself by monitoring your traffic closely, and recognizing the signs of click fraud. Remaining vigilent can save you a lot of money in the long run.
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