A reverse affirmation is a positive statement that
you tell your readers to tell themselves. You would
write it in present tense like they've already solved
their problem or completed their goal.

For example:

Now, tell yourself "I am a wealthy business owner."

Say to yourself "I learn very quickly."

The reverse affirmations should be the benefit your
product will accomplish. For example, if you are
selling an ebook on how to catch more fish.

The reverse affirmation could be:

Now, tell yourself "I am catching a lot of fish."

You can implant the affirmation in your prospects
mind by suggesting they say it to themselves over
and over as they read your ad copy.

For example:

As you keep reading this ad, repeatedly say to your-
self "I am catching a lot of fish", "I am catching a lot
of fish."

You can also tell them to say it out loud. Which can
get them even more excited about your product.

For example:

Say to yourself out loud "I learn very quickly."

If you'd rather have your prospects imagine the future
you can use a different reverse affirmation.

For example:

Tell yourself "I'm going to eat pizza tonight."

The reverse affirmation will allow the prospects to
easily imagine any visual scene they want.

Make your reverse affirmations short as possible
and use emotional words because they'll be easier
to remembered. If they don't order the same day,
they may remember to order in the future.

Also, don't forget to tell yourself daily affirmations
to help you reach your goals and improve your life
and business. Now, tell yourself "I am visiting the
web site address below."